I spent years managing dental ad budgets and watching the same thing happen: practices paid agencies for 'leads,' and most of those leads never sat in a chair. The agency got paid either way. The dentist carried all the risk.

So I rebuilt the model around the only number that actually pays a full-arch practice — a case that closes. scalni runs the whole machine: the ads, the under-five-minute follow-up, the setter, and a shared tracker that follows every inquiry to a closed case. We get paid only after you do — never a heavy monthly retainer.

We only win when you do. That's the entire point.