What does a closed full-arch case actually cost you?
Most practices track cost per lead. That number hides the truth. Enter six numbers and see your real cost per closed case — and which stage of your funnel is leaking the most money.
Your numbers
Rough monthly figures are fine — directionally right beats precise.
What you (or your agency) spend on implant ads per month.
Form fills + calls from those ads.
Share of leads that book a consult. Sub-5-minute follow-up runs 30-50%.
Share of booked consults that walk in. Healthy: 60-75%.
Share of shows that accept full-arch treatment. Healthy: 20-30%.
Your average accepted full-arch / All-on-X treatment value.
Your cost per closed case
$4,545
1.1 closed cases/mo · 13 per year
Cost per lead
$125
Cost per booked consult
$500
10 consults/mo
Cost per show
$909
5.5 shows/mo
Marketing as % of case revenue
20.7%
$24,200 case revenue/mo · healthy is under 10-15%
The leak
Your leak is speed-to-lead
Only 25% of leads become booked consults — practices with sub-5-minute follow-up (SMS first, then call) book 30–50%. A lead contacted in 5 minutes is up to 9x more likely to book than one contacted after 30. This leak is fixed at the front desk, not in the ads.
Pay only when a case closes — no monthly retainer.
Enter six numbers
Ad spend, leads, booking rate, show rate, close rate, case value — rough monthly figures are fine.
See your real cost per case
Not cost per lead. Cost per lead is how agencies hide a broken funnel — cost per closed case is the number that runs your practice.
Find the leak
The calculator compares every stage against published implant-funnel benchmarks and shows you where the money is escaping.
Benchmarks reflect published industry ranges for implant and full-arch funnels: lead-to-consult 30-50% with sub-5-minute follow-up, consult show rates 60-75%, consult-to-close 20-30%. Your market will vary — that's what the fit call is for.